Case Study
Propelling a Real Estate Leader to a Perfect 100 PageSpeed Score
A deep dive into the successful performance optimization for Geoffrey Matthew Estate Agents.
Project At a Glance
| Client | Service | Desktop Result | Mobile Result |
|---|---|---|---|
| Geoffrey Matthew Estate Agents | Website Performance Optimization | 100/100 🏆 | 98/100 🚀 |
The Client
Geoffrey Matthew is a well-established and respected estate agency with offices across Essex and Hertfordshire. Their business relies on showcasing high-quality property listings to potential buyers and providing a premium, trustworthy brand experience online.
The Challenge
In the highly competitive real estate market, a website's first impression is everything. The primary goal was to elevate their website's technical performance to an elite level, ensuring the best possible user experience to reduce bounce rates and improve their SEO visibility on Google.
The Results: A Masterclass in Performance
🏆 Desktop: A Perfect 100/100 Score
Largest Contentful Paint: 0.4s - Key content loads instantly.
Total Blocking Time: 0ms - The site is immediately interactive with ZERO lag.
🚀 Mobile: An Elite 98/100 Score
Largest Contentful Paint: 1.7s - Main content appears in well under 2 seconds.
Total Blocking Time: 160ms - The site feels snappy and responds quickly to user taps.
My Approach & Solution
- Conducted a deep performance audit to identify all bottlenecks.
- Implemented a next-generation image strategy using WebP format.
- Minified CSS and JavaScript, and deferred non-critical scripts.
- Configured advanced browser caching to speed up repeat visits.
The Impact on the Business
- Superior User Experience: Visitors can browse effortlessly.
- Enhanced SEO Visibility: Higher rankings on Google.
- Increased Brand Credibility: A professional site builds trust.
- Lower Bounce Rate: More visitors stay and make inquiries.
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